Some of the stars of the fashion industry are teaming up to raise money for charitable causes and help get people through the coronavirus pandemic. PR Newswire reports that Andrew Rosen, Maxwell Osborne, Dao-Yi Chow, Ben Fischman, and Jens Grede have collaborated to create a new innovative digital shopping platform called BestKeptSecret.
“BestKeptSecret was designed to tackle the fashion industry’s response to COVID-19 while supporting social issues at the forefront of the global zeitgeist,” explained Maxwell Osborne. “We’re not only thrilled to bring BestKeptSecret to life, we’re proud to be supporting causes that will aid communities across the country during these difficult times.”
BestKeptSecret will launch with what its founders are calling “the biggest online flash sale ever.” The sale will take place from August 11 to 15 and will include massive discounts of as much as 80 percent. If all goes according to plan, more than $1 million will then be donated to two non profit groups: Baby2Baby and Know Your Rights Camp.
Baby2Baby is dedicated to supplying impoverished children with basic necessities including diapers, clothes, wipes, backpacks and cribs.
As for Know Your Rights Camp, it was established in 2016 by former NFL quarterback Colin Kaepernick, who triggered a nationwide debate when he began kneeling during the National Anthem. His organisation uses education, self-empowerment and mass-mobilization to improve the prospects of black and brown people.
Andrew Rosen, a founder of BestKeptSecret, explained the mindset behind the platform’s innovative format.
“Creative ideas are often born in times of necessity, and we recognized an opportunity to do something different by pushing the envelope of a traditional sale,” he said. “BestKeptSecret has unified a diverse group of leading fashion brands that will offer a broad selection of merchandise at incredible prices to create an exciting shopping event through a singular shoppable platform.”
The flash sale will feature tons of interesting items: tops, pants, handbags, silk scarf, you name it. More than 35 brands will be represented, including Theory, Good American, Mansur Gavriel, Frame, MCM, Rhode, Rachel Zoe and Veronica Beard.